House Veterans Committee Schedules Hearing on VA Advertising for July 15

House Committee on Veterans Affairs

July 14, 2008 – Tuesday, July 15 – 2 p.m. – 334 Cannon House Office Building Oversight and Investigations Subcommittee Hearing, “Media Outreach to Veterans”

This hearing will explore the potential benefits for veterans as the Department of Veterans Affairs incorporates the power of advertising and marketing in their strategic outreach plan. On June 16, 2008, Secretary Peake issued a memorandum rescinding the restriction on the purchase of paid media advertising.  The Oversight Subcommittee will examine the clear need for proactive outreach to veterans dealing with combat stress and other reintegration issues, as well as ensuring that veterans are fully aware of the benefits to which they are entitled. Witness List

Panel 1
* Elizabeth O’Herrin, Washington, D.C., Veteran of Operation Iraqi Freedom
* Vanessa Williamson, Policy Director, Iraq and Afghanistan Veterans of America
* Ronald C. Goodstein, Ph.D., Associate Professor of Marketing, The Robert Emmett McDonough School of Business, Georgetown University
* Sharyn M. Sutton, Ph.D., Washington, D.C., Communication and Social Marketing Expert

Panel 2
* The Honorable Lisette M. Mondello, Assistant Secretary for Public and Intergovernmental Affairs, U.S. Department of Veterans Affairs

Wednesday, July 16 – 10 a.m. – 334 Cannon House Office Building   

Full Committee Markup
* H.R. 4255, as amended (Filner)
* H.R. 6225 (Herseth Sandlin)
* H.R. 6221 (Boozman)
* H.R. 1527, as amended (Moran)
* H.R. 6445 (Cazayoux)
* H.R. 674 (Gutierrez)

Watch the hearing live: Go to the Committee homepage  and click on ‘Live Webcast’. Keep updated on the committee schedule here: HVAC Website

This entry was posted in Veterans for Common Sense News. Bookmark the permalink.